I've spent the last twenty years building brands around automotive culture.
From editorial and publishing to events, merchandise and marketing, my career has always been driven by the stories behind the machines rather than the machines themselves. I've worked with some of the world's most respected automotive brands, helped build communities around collecting, and today lead marketing at CURATED, where preserving automotive history sits at the heart of everything we do.
But Drop Drop began long before any of that.
For as long as I can remember I've collected automotive clothing, books, magazines, dealer merchandise, workshop jackets, posters and the countless objects that quietly tell the history of the automobile. The pieces that were never intended to become collectibles. The things worn, used and eventually forgotten.
Over the years that collection grew beyond shelves and wardrobes. It became an archive.
Drop Drop exists to share that archive.
Not as another vintage clothing store, but as a carefully curated collection of authentic automotive culture. Every item has earned its place through originality, design, rarity or the story it carries. Some pieces are valuable. Others are simply beautiful examples of an era that deserves preserving.
The name comes from the language of collecting. A "drop" is something anticipated, something discovered, something that disappears as quickly as it arrives. That's exactly how this archive works. Small releases. One-off finds. No endless inventory. Once an item is gone, it's gone.
I believe automotive culture extends far beyond the cars themselves. It lives in the clothing worn by mechanics, the jackets issued to racing teams, the books that documented an era, the dealership merchandise, the forgotten promotional objects and the design language that surrounded them.
Those objects deserve preserving just as much as the cars they represent.
Drop Drop is my way of doing exactly that.